Your homepage is the most important page on your site. It’s the one most visitors land on first. That’s why it’s worth taking care to ensure it clearly communicates your offer and guides users toward the next step.
Here are the essential elements your homepage should include:
1. Clear headline with value for the client
Right from the top, let the visitor know what you offer and what value they’ll get.
👉 Example: “Fast websites that attract clients and look great.”
2. Subheadline with supporting explanation
A short paragraph or one sentence that further explains the headline.
👉 Example: “I create fast, modern websites that help you get more clients and rank higher on Google.”
3. Clear call to action (CTA)
Encourage the visitor to take action: contact you, schedule a call, get a quote, etc.
👉 Examples: “Get a Free Quote,” “Let’s Talk,” “Start Now.”
4. Section with the key benefits
Show what sets you apart and why it’s worth working with you.
👉 Example: Fast load time, modern design, SEO optimization.
5. Trust-building elements – reviews, logos, numbers
✅ Google reviews
✅ Logos of companies you’ve worked with
✅ Stats like “Over 30 websites built,” “98% satisfaction rate”
6. Portfolio or project samples
Show your work — visuals say more than text.
👉 Examples: Screenshots, before/after, case studies.
7. Brief description of services or process
Let the client know what they can expect when working with you.
👉 Step-by-step, or a simple description of your offer.
8. Contact form / company info
Make it easy to reach you — include a simple contact form and essential business details.
